Why You Need A Legal Copywriter

March 17th, 2020 by admin No comments »

Employing a legal copywriter is a sound investment for any law firm seeking to secure a strong profile in today’s increasingly competitive market for services. In fact, if you’re engaged in any form of online marketing, content is absolutely essential: for good search engine results, traffic to your site, conversions and customer retention. Having a legal copywriter that understands not only how to write for sales, search and social media but also how to communicate legal terminology in an accessible way will almost certainly get you better results.

Why do law firms need content?

Effective content is a key element in any successful law firm’s business strategy. Content underpins every aspect of web marketing – social, search and sales – and increasingly, as law firms invest more online, there is a need to allocate budget to content creation.

However, recognising the need to allocate financial resources to legal copywriting is one thing – trying to find people within your organisation who have the time or ability to produce good quality content is another. For practising lawyers mixing the roles of fee earner and marketer is a tricky balance to get right. Utilising the services of a professional legal copywriter means you get the content you need without taking the focus off your core legal activities.

The role of the law copywriter

Just like a good lawyer, a legal copywriter who provides a quality service will strive to understand the brief in all its intricacy. Working in close partnership with those supplying the instructions, a deep appreciation of the firm’s character, ethos and client base will be developed through detailed research and consultation.

Combining this with the ability of the law copywriter to bring solid experience of the unique environment of legal practice to the process will result in the placement of carefully crafted, optimised and targeted copy in outlets that are the most appropriate for a particular law firm, from press release syndication through to guest blogging/guest editorial strategies.

Good writing drives business

Legal copywriting is found in almost every aspect of marketing. Whether placed in social media, a firm’s web site, business-to-business networking, a blog, a tweet, an article in an august legal periodical or a traditional newspaper advertisement, the key to successful promotion is good writing.

Accurate spelling, grammar and syntax are not enough; writing in a way that enables a client to identify with a firm’s lawyers and its values, and understand its services and processes is the most effective use of the multitude of opportunities for promotion that are available.

Your website is a new client’s first experience of your firm

Let’s take your firm’s website as a starting point. Like every other legal website, it can tell the visitor the who, the what and the where: who we are, what we do and where we can be found. To stand out from the crowd this needs to be done in ways that are both fresh and compelling but also transmit the essential messages to the intended client base. For many potential clients, your website is the first point of contact with your firm. It’s crucial that you not only explain your services clearly but that you also convey your brand values strongly.

You can use your website content to celebrate your successes as a practitioner and talk about the areas you specialise in but, for effective marketing, this needs to be achieved with brevity and non-technical language that enables a potential client to think, ‘I understand what this firm can do for me.’

There is an old adage: “a lawyer who represents himself has a fool for a client.” It might be a clich√© but, nonetheless, it conveys a truth. The most effective representation of a law firm online can be achieved by employing the services of the professional best suited to the task – a legal copywriter.

Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.